Insights

Notes on structure, platforms and AI delivery.

Specific, engineering-led writing on Optimizely platforms and practical AI adoption. No filler. Written by the people doing the work.

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AI maturity is three instruments, not one number

Why a single maturity score hides your real risk, and the three separate readings that show what it averages away.

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Optimizely Content APIs: the Setup the Docs Don't Walk You Through

CMS 13 is pushing things firmly in the direction of Optimizely Graph, but plenty of teams are still running on older CMS versions, or have good reasons to…

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Every ticket shipped. The business didn't move.

Adding developers clears tickets without moving the business. How forward-deployed engineering aims senior engineering, custom code and AI adoption at the outcome, and when to choose it over staff augmentation.

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Optimizely Opal: How to Build Effective Workflow Agents

If you're building workflow agents in Optimizely Opal, this post covers how specialized agents pass context to each other, why keeping agents small and focused…

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Five levels of organisational AI maturity

Where your organisation actually sits on AI, measured not by the tools you've bought, but by how well you absorb and compound what AI makes possible.

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